After our review of what has happened in the 2015 visitor season, when we had about 42,000 through the gates, we have decided to change the layout of our shop and ice cream parlour. Here is an image of Andy Rollins, Andy Thornber and Bob Hayter from our Works Department at the slightly easier demolition stage of the project. They are fitting the work in around the refurbishment of the old Post Office, an attractive building with a thatched roof, at the main entrance to the Castle and Grounds. The new floors went in earlier this week, so there is no access while they are setting.
Buying ice creams and souvenirs is an essential part of the visitor experience, and it now makes sense to combine them by knocking down the temporary partition wall between the two areas. The aim will be to encourage a flow of visitors between the two outlets and streamline the operation while making it easier for visitors to access.
Ice creams sell in almost any weather, but the right sort of sun certainly helps. The parlour is conveniently situated on the way to the playground and to the tea room. We staff it with young people keen for seasonal work. Our shop, which is run by Rachel, who otherwise helps with our in-house catering, is a more complicated business, but not weather dependent. We stock some Eastnor Castle branded souvenirs, post cards and other gifts. At one time we also included remaindered books, which sold rather well, but I think Amazon may have taken that market.
We re-open at Easter when these adjustments will be put to the test. I am confident there will be an improvement, and it will not just be attributable to the weather.